JLL Real Estate Platform?
Think property discovery, but smarter engaging.
JLL connects users with diverse real estate opportunities. I improved user engagement with advanced search filters, reduced bounce rates by optimizing site performance, and increased bookings. Highlighting premium listings and personalized recommendations drove a 30% revenue boost, making property browsing seamless and impactful.
In the JLL project, we faced several challenges. For example
Low user engagement was an issue because users couldn’t easily find relevant properties. I introduced better filters and optimized the site’s speed, which reduced bounce rates by 15%.
optimized the site’s speed,
which reduced bounce rates by 15%
5%
15%
LOW USER
ENGAGEMENT
HIGH USER
ENGAGEMENT
What to solve for?
Impact of Improvements on Key Metrics
By enhancing the property search and exploration process, coupled with tailored real estate insights, we increased engagement by 25%.
50%
50%
25%
Increase in Customer Engagement
For revenue optimization, I highlighted premium listings and added personalized recommendations, leading to a 30% revenue boost.
40%
40%
30%
Revenue Optimizations Metrics
Lastly, to improve user attention, I created interactive banners for high-value properties, increasing clicks by 40%.
60%
60%
40%
Click on Banners
Before
After
What to solve for?
Asking users what they're looking for?
Through a series of interviews and collaborative workshops, we gained valuable insights into what property investors prioritize while searching for opportunities and the challenges they encounter during and after the investment process.
How to reach?
Approximately 20% of property listings lack precise location details on their property pages, creating uncertainty for potential investors.
Check-in Method
Investors frequently encounter challenges in understanding how check-ins will be managed, particularly in remote areas or buildings with limited staff availability.
Extra Documentation Requests
Some hosts request additional documentation post-booking, causing delays and inconvenience in the investment process.
Flexible Check-in
Ambiguity in check-in and check-out policies often complicates scheduling, making flexibility a key concern for investors.
Low Host Responsiveness
Safety
Convenience
What to solve for?
Insights We Gained
Our research identified crucial pain points for users.
Before Booking
28%
of inquiries via chatbot were related to property details and availability.
90%
of users highlighted the need for clear policies when selecting properties.
(Based on insights from in-app surveys and feedback)
After Booking
46%
of users reached out to hosts to clarify location or check-in options.
65%
of users were required to submit additional documentation post-booking.
Hypothesis
Providing clear and detailed check-in and property location information during the booking process will increase user trust and engagement, leading to higher conversion rates for investment property bookings.
Success Metrics
Conversion Rate (CR)
Clearer and more accessible check-in information should drive higher conversion rates for property bookings.
User Retention
Providing a seamless and transparent experience enhances the likelihood of repeat bookings from investors.
Cancellation Rate
Setting clear expectations around property details, check-in policies, and documentation requirements reduces last-minute cancellations.
Property Information Guide
A strategic approach to provide critical property details at key stages of the booking process.
Pre Booking
Property Overview
Availability & Pricing
Post Booking
Location Details
Check-in Flexibility
Required Documents
On Arrival
Check-in Instructions
Facility Access
Host Contact
Insights & Future Directions
Given that investment properties often have unique characteristics, providing clear and accessible information about key factors like property details, check-in policies, and availability is critical. By addressing these concerns through our platform, we can drive greater user engagement and adoption, as demonstrated by the success of our initial tests.
Next Steps for Improvement
Moving forward, our goal is to build on these insights and further enhance the user experience for property investors. By refining property information delivery and streamlining the booking process, we aim to increase conversion rates and foster long-term satisfaction for investors and tenants alike.